According to Neelie Kroes, Euro Commissioner for Europe’s digital agenda, it is not strange that this industry has such big development in the last 5 years. This development depends on the freedom of innovation from anywhere, and from the various business models that can disrupt the traditional markets and create new ones. Considerable success comes from the fact that the applications are trans-national, they are "ideas that have already been shared and sold across national borders."
However, the mobile applications market is yet to be developed, and for its progress primarily the public data needs to be released. Europe already started one project related to this, called Open Data Portal, which needs to be finished in the next few years and which will allow to the developers to use the open data for their apps.
Additionally, says Mrs. Kroes, for the development of the app market it is hugely important the borders in the European telecommunications to be broke down. The U.S. has an advantage because it is a federal country, while in Europe there are bunch of countries who follow their own rules, and there are bunch of telecom companies who charge expensive roaming calls and internet roaming, although EU is an open market. Therefore EU created great pressure the roaming prices to be significantly cut among its members, and from 1july the mobile data internet roaming is 15 times cheaper (€ 0.45 MB).
Additionally, says Mrs. Kroes, for the development of the app market it is hugely important the borders in the European telecommunications to be broke down. The U.S. has an advantage because it is a federal country, while in Europe there are bunch of countries who follow their own rules, and there are bunch of telecom companies who charge expensive roaming calls and internet roaming, although EU is an open market. Therefore EU created great pressure the roaming prices to be significantly cut among its members, and from 1july the mobile data internet roaming is 15 times cheaper (€ 0.45 MB).
